The HA+D Expo will also host a comprehensive two-day design conference to be presented by industry leaders to discuss design and build related topics, trends and forecasts. Break-out times between conference sessions allow plenty of time for networking and visiting the trade show floor.
DAY ONE – The Big CanonsTuesday, 31 May 2011 |
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9.15 - 10:00
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Registration
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10.00 – 10.15
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Welcome remarks
Tony Smyth, Executive Editor/Publisher, HA+D
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10.15 – 11.30
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Owner’s Round Table – “Where Am I?” design expectations
Design & Development: What are the expectations of owners and the big brands re designing ‘sense of place’ properties? Are the designers’ or chain brands’ perceptions of what they interpret as location necessarily that of the community and the clientele? Who controls this?
Is Bali in Bahrain, Texas in Tianjin or Manhattan in Mongolia a valid design challenge or should we stick to urban, tropical, resort styling in it’s own indigenous place?
Moderator:
Tony Smyth, Executive Editor/ Publisher, HA+D
Panelists:
Arjan de Boer, Vice President Development, Alila Hotels & Resorts (Singapore)
Francis Killory, Vice President Development - Asia Pacific, Jumeirah Group (Singapore)
Thomas Meier, Vice President Operations, Raffles Hotels & Resorts Singapore
James McBride, President, YTL Hotels & Properties (Singapore)
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11.30 – 12.15
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Exhibition viewing and meet the speakers
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12.15 – 13.00
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The Brand and the Designer – Who’s who?
Are relationships with big chains and the big design firms being challenged by splinter or disgruntled employees setting up on their own? Is the owner/hotel brand’s loyalty invested with the company or the person?
What has the past two years meant to both sides with restructuring, staff rationalisation and the ‘every man for himself/herself’ mentality in the ascendant?
Moderator: Tony Smyth, Executive Editor/Publisher, HA+D
Panelists: |
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13.00 – 14.00
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Networking lunch & Expo viewing
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14.00 – 15.00
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Reinventing the Hotel – The rise and expansion of regional independent brands
What impact have the regional independent brands had on the market? How efficient are they and what are the fundamental design issues and brand standards that they insist differentiates them from the bigger international players?
Is just being small or quirky good enough?
Moderator:
Tony Smyth, Executive Editor/ Publisher, HA+D
Panelists:
Mark van Ogtrop, Managing Director, Golden Tulip South East Asia (Thailand)
Ronnie Seow, VP Technical Services and Development, Guoman & Thistle Hotels Group (China)
Peter Henley, President and CEO, ONYX Hospitality Group (Thailand)
Gavin Faull, Chairman and President, Swiss-Belhotel International (Hong Kong)
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15.00 – 15:45
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India – Pass or pursue?
Does designing for Indian owners carry additional burdens of legal, cultural and bureaucratic baggage to be left well alone? Are the hotel brands supporters of local design talent or are the owners looking for international names at knock down rates?
How to protect the design fee when the culture demands the lowest price be paid?
Panelists
Kingsley Amose, Senior Vice President Design & Technical Services - Construction, Accor Asia Pacific (Singapore)
Suprio Ghosh, Managing Director, Operations and Services Design and Project Management, Redbee Infrastructure (India)
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15:45 – 17.00
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Exhibition viewing and meet the speakers
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18.00 – 20.00
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HA+D Expo & Conference Networking Party
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DAY TWO – The Big CrayonsWednesday, 1 June 2011 |
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8.30 – 9.15
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Registration and Coffee
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9.15 – 9.30
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Welcome remarks
Tony Smyth, Executive Editor/Publisher, HA+D
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9.30–10.30
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Blurred Vision – How to drag the brand’s identity back to basics and positioning?
The phenomenon of owners (with complicit operators) to blur 3-star with 4-star and 4-star with 5-star or basic comfort with traditional contemporary or ultra-modern asceticism with completely OTT interiors is particularly prevalent in Asia – and Chinese owners top the list of culprits. How important is the brand to the operator, how do design firms pitch and how to rein-in the owners’ expectations and extravagances?
Moderator:
Tony Smyth, Executive Editor/Publisher HA+D
Panelists:
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10.30–11.15
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Outside In: Landscaping and exterior spaces
Landscaping for resorts is an integral part of the design. What other applications for landscape design can be incorporated into a project to give it a unique perspective?
Moderator:
Tony Smyth, Executive Editor/ Publisher, HA+D
Panelists:
Phil Jaffa, Design Principal and Founder, Scape Design Associates (UK)
Landscape Designers and Architects, Interior Design Firms
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11.15–12.00
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Exhibition viewing and meet the speakers
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12.00–13.00
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Restaurants – Should these be left in the hands of Chefs?
The restaurant as a destination. Celebrity chefs, owner-operator chefs do they understand the design and demographic or is it ‘all about me?’ Are they a soft touch for the industry’s celebrity designers?
Moderator:
Tony Smyth, Executive Editor/ Publisher, HA+D
Panelists:
Ed Ng, Founder and Director, AB Concept (Hong Kong)
Andre Fu, Founder, AFSO (Hong Kong)
Jeffery Copolov, Interior Design Director, Bates Smart (Australia)
Robert Polacek, Chief Creative Officer, Puccini Group (USA)
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13.00–14.00
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Viewing Exhibition/ Lunch
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14.00–14.45
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Do purchasing companies bring value or just another cost?
How to bring the value versus cost back into the construction budget equations. Do owners actually know how much a particular brand costs to build? Where can independent purchasing companies help with maintaining value whilst protecting quality? Is there a happy medium where design specifiers, purchasing companies as owners’ representatives can get the budget right for a particular brand and maintain it? How to avoid substituting inferior brands and what that costs to lost production, delays and replacement – not to mention the impact on guest impressions? Why are developers often the ones who resist? Panelists:
Bill Cheung, Managing Director, Benjamin West (Hong Kong) Larry Hamilton Wright, Managing Director, inSource Asia (Hong Kong) |
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14.45– 15.00
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Islamic Architecture and Hospitality: Catering to a growing in-bound Muslim tourism market into Asia and designing for a growing Middle East domestic market.
Where are the design references to social identity and culture in Asia’s large Muslim countries? Are these played down in hospitality projects? Is a Middle East design aesthetic with Islamic characteristics applicable to Asia? Can Asian design firms get projects in places such as Saudi Arabia and other pilgrimage and business destinations with the growth of domestic and regional travel in the Middle East?
Moderator:
Tony Smyth, Executive Editor/ Publisher, HA+D
Panelists:
Samuele Martelli, Founding Director, Oobiq Architects (Hong Kong)
Hotel Owners, Hotel Operators, Design Firms
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15.00–16.00
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Exhibition viewing and meet the speakers
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If you would like to get actively involved in this event as a presenter, please contact: Tony Smyth, Executive Editor/Publisher, HA+D |